At the beginning of the year 2006, the Devexperts company established Business Development department to handle all questions connected with the company’s marketing policy.
The background of its establishment is based on the previous marketing policy when Devexperts centralized on the foreign (the USA mainly) market. The years of successful development, implementation and 24/7 support provided our company with the unique, almost exceptional experience in its competitive environment. This experience helped the company to acquire good competence in the field of on-line trading software. In 2006 the company was ready to expand to Oriental, European and Russian markets, and needed to explore this unknown environment.
After the Business Development department was established, the first step to penetrate into the European and Russian markets was the participation in the CeBIT 2007 exhibition (Hannover, Germany). Besides its own booth in the showroom #6, the Devexperts was presented at the Russian Software Developers Association (RUSSOFT) common booth, providing all participants with detailed information on its professional financial solutions.
Functions of the Business Development Department:
- Consumer market research;
- Competitive analysis;
- Promotion strategy and activities;
- Customer Relationship management;
- Public Relations;
- Devexpertse’s expansion to the world market.
